Today’s world is a digital one. We are connected to a live feed of the world’s collective consciousness 24/7, and with that comes the ability to browse and contact a multitude of businesses in a few simple clicks. For example, you are able to find a wealth of property management firms in seconds. With such ease of access to choice, making your business stand out from the crowd is more difficult than ever. This is why excellent branding is becoming increasingly vital to the success of a business, particularly start ups. At the heart of branding is the business logo. A business logo defines your identity and acts as the core of all branding that follows. A good property logo, for instance, can make or break a property management firm.
Why Creating A Business Logo Is A Serious Business
As mentioned, a property logo is an essential piece of the puzzle when it comes to establishing a recognisable brand for a property business. In many ways, it acts as the main link between your organisation and it’s clients, existing or potential. Without it, the link from customer to brand is missing, which in turn results in dissociation of brand and product.
When creating a business logo, the purpose of the logo must first be fully understood. There’s no point designing a logo around the theme of technology for a children’s daycare centre. The second thing to take into consideration is the target audience: who are they? What do they need do they have that our company can fulfill? Finally, the budget for the process should be taken into consideration. Is this a property logo for a one off property project, or the business logo that will represent our company in the long term? As property logo experts Repeat Logo say, “Understanding the purpose and duration of a logo is essential to avoiding wasting capital. Don’t rush anything!”
No matter whether you need business or property logos, they must represent the purpose the business and the people that make it. Great logos are instantly recognisable. Think of the Nike Tick, the Golden Arches of MacDonalds, or the Apple of, well, Apple. Cynics will say “Ah, but these are business logos of established brands!”. The reality is that these brands would not have got to the position they are in without their business logo.
To this end, any logo that is created must be simple and catchy. It should clearly represent the name of the company, either in actual text or through designed symbolism. For instance, if you look at Coca-Cola or IBM logos, you’ll appreciate the fact that they extremely easy to remember. What is more is that they are highly effective at communicating.
Make Your Logo Memorable
The design process of a property logo should always be creative. Creativity leads to elegant and memorable design, with the second point being the main reason we make property logos in the first place. If a logo is not memorable or recognisable, it has failed in it’s primary function. If it’s memorable, your property logo will help you stand out against competitors in the marketplace. If it is bland and run of the mill, it will be passed over and quickly forgotten, seriously damaging your business in the process.