These days, it’s pretty much the norm for any business with at least a handful of employees to at least consider investing in custom corporate clothing. It could be something as simple as a polo shirt with a small embroidered logo on the chest, or something as elaborate as a head-to-toe outfit emblazoned in badges and bling. In any and all cases, however, it’s all an important part of establishing and promoting brand identity, which is difficult to do with a workforce wandering around wearing whatever they like.
According to the experts at www.dtgprintz.com, outstanding corporate clothing really can have a tangible and measurable effect on business performance. But at the same time, it’s also relatively common for those looking into the idea for the first time to fall foul of a few rookie errors. After all, designing genuinely effective corporate clothing is something that comes naturally to some, quite to the contrary for others.
So for those considering having a crack at designing their own corporate clothing or garments in the near future, here’s a quick rundown of just a few crucial design tips from those who know the subject best:
1 – Overdoing It
First of all, perhaps the single most common mistake is that of getting entirely carried away and ending up completely overdoing it. When you think about the most successful brands and immediately identifiable logos/emblems in the world, chances are you’ll note that almost every single one of them is extremely simple in nature. From a single letter to an abbreviation of the company name and so on, simplicity always tends to be the rule of thumb to follow when it comes to creating high impact corporate garments. So rather than complicating things just for the sake of it, think instead about bearing on the side of simplicity.
2 – Poor Quality Garments
Perhaps even more important than coming up with a great design in the first place is ensuring that the garments themselves are of the highest possible quality. It really doesn’t matter how clever or attractive the design you come up with is – its appeal will be laid to waste if it adorns shoddy quality garments. And this also applies to garments that begin fading, fraying and generally looking old before their time after no more than a few wears.
3 – Poor Quality Printing
That being said, however, it’s again relatively pointless to invest significant time and effort in the creation of the ideal design, just for it then to be applied to the garments using poor quality printing techniques. These days, outstanding quality garment printing is comprehensively inexpensive, which in turn means that to promote your brand or business using poorly printed garments will not exactly send the best message about who you are and what you do.
4 – Inconsistencies
Consistency of quality must also be considered carefully as it is never particularly reassuring to see a brand logo or emblem presented in different ways from one garment to the next. Whether it’s the brightness of the colours, the orientation of the logo or anything else across the board, it’s critically important for brand image things to the flawlessly consistent from one garment to the next.
5 – Colour Clashes
When it comes to the actual design itself and the garments on which it will be printed, you might want to lend plenty of thought to the possibility of colour clashes. In this instance, it’s a case of taking a step back and looking at things from the perspective of your target audience – are the colours you’ve chosen attractive and practical, or are they more likely to give your customers a headache? If unsure, here is an extreme way of finding out exactly how effective or otherwise your ideas will be – ask your customers for their thoughts and opinions.
6 – Not Asking for Help
Last but not least, it’s important to remember that while you yourself may not be a seasoned veteran when it comes to designing and producing outstanding corporate clothing, others are. If for example you choose to work with a professional garment printing service, it is always worth asking them for their own thoughts and opinions on the garments you are looking to create, along with the actual designs themselves you intend to print. This represents the kind of priceless consultancy that could drive your project in an infinitely more successful direction – all offered free of charge as a standard part of the service package.