People are increasingly using social networking sites such as Facebook and MySpace to communicate with others. The use of these websites can have both positive and negative consequences for the individual. However, the increasing use might reveal that people looking for social networking websites because they have a positive experience when using them. Few studies have attempted to identify, what specific elements of social networking make this experience so successful.

In their research Mauri M, Cipresso P, Balgera A, Villamira M and also Riva focus on the emotional experience caused by social networking sites. Specifically, investigated whether their use causes a specific  psycho-physical response.

Why Facebook Charms Us And How Does It Affect Us?

Specifically, the researchers recorded the skin conductance, blood pressure, EEG, electromyography, respiratory activity and dilation of the pupil in 30 healthy volunteers during a 3-Minute exposure to:

(a) A presentation panoramas of nature ( relaxation mode),

(b) The subject’s personal account on Facebook, and

(c) A mathematical task (stress situation).

The statistical analysis of psycho-physiological data and dilated pupil shows that the experience of Facebook was significantly different from stress and relaxation in many linear and spectral indices of physical activity. Moreover, biological signals revealed that Facebook can cause a psycho-physiological state characterized by high arousal. These findings support the hypothesis that the successful dissemination of social networking websites may be linked to a specific positive emotional state that users face when using their account.

The Facebook, as one of the most popular social networking sites among students, it provides a platform for people, which manage the impressions of others for them. People tend to have a favorable way as Facebook profiles.

The research of Hui-Tzu, Chou, G., Edge, N. (2012) examines the impact of using Facebook on people’s perceptions of the lives of others argued that individuals with greater involvement on Facebook, have different perceptions of others than those who are less involved, and this is due to two reasons. First, Facebook users tend to base their judgment on examples easily recalled (the availability). Second, Facebook users tend to attribute positive content shown on Facebook in the personality of others, rather than situational factors (bias), especially for those who do not know personally.

Data were collected from undergraduate students of top Universities, using questionnaires, including items such time using Facebook, the time spent on Facebook each week, the number of people listed as “friends” on Facebook and perceptions the lives of others. Multivariate analysis showed that those who have used Facebook longer agreed more with the idea that others were happier and less that life is fair, and those who spending more and more time on Facebook each week agreed that the others were more happier and have a better life. Furthermore, those that included more people whom they did not know personally, as a “friend” them on Facebook agreed more than others had better lives.

Estimates and standing updates on Facebook receive a higher reach when a photo or graphic is attached to it, but you must also know your social media goals. Let’s buy targeted instagram followers and know more on how to reach online and what to accomplish once you connect others.