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Whether you are rebranding or starting a new business venture, creating a well thought out logo is vital for success. Your logo is everything that your brand stands for including who you are and what you do. It is important to get this right the first time as you will find that it will be plastered everywhere including your product, social media, presentations, packaging and everything else that you use.
This is why it is so important to get this right by spending a lot of time and possibly money to get this right the first time. By getting this right the first time, you won’t have to change the logo for a long time. If you regularly change your logo, customers will become detached and lose trust in the brand. In this article, we will go through some simple tips to improve the design of your logo.
Decide What You Want To Portray To Customers
Before you go straight to the creation of the logo, you must first sit down and discuss what type of tone you want to portray to your customers. This is basically what you want your customers to see you as.
There are so many different tones to choose from, whether you want to be a modern company, a professional company or a relaxed hipster tone or even a combination of a few. What really matters is that you align your logo with your values as a company which is why it is so important to have this done before creating the logo. Having a clear understanding will make things run much smoother also.
Don’t Be Afraid Of Empty Space
Big and bold is the old way of creating a brand logo, now consumers do not react well to big and bold. Simplistic and elegant logos are the new trend that gets a much better response in today’s society. For this reason, you don’t need to worry about blank space, in fact, you should welcome it.
When it comes to a well-designed logo, you want your audience to be able to see the whole logo and resonate with it rather than them having a few seconds of a glance to try and understand what you are trying to achieve. Keeping it clean and simple will do just that. When you have a simple and understated logo, it will serve you well as the brand grows as it will always be relevant.
This isn’t to say it has to be a boring logo, it still needs to be smart and engaging. Filling it with colour and extra wording is not the answer anymore. When you have a simple and effective logo, you will find it much easier to incorporate it into your various channels of business including website, social media and packaging etc.
Start With Black And White
When you design a logo, the worst thing you can do is to do it all in colour. By doing it in colour, you’re already recontextualising the logo meaning you won’t be able to get the concept right. By getting the concept right, you will be able to then add what you need to the baseline of the logo. For many brands and businesses, the colour is the key part of a logo, this should not be overlooked as you will want to play around with a few ideas before committing.
When you are redesigning or creating your logo is to plan as much as you can before opting for a design. If you are struggling with the logo design, it is worth looking for a branding agency Manchester or London based for some of the best talents in the UK.